In her hometown of Trondheim, Pernille Døsvik helped shape the official sweater for the 2025 Ski World Championships. Together with Dale of Norway, she brought personal style and local pride to a design rooted in unity and tradition.
A championship sweater inspired by purpose and personal style
When Trondheim hosted the 2025 FIS Nordic World Ski Championships, it was more than just a celebration of skiing, it was a moment to highlight values like unity, inclusion, and shared heritage. Dale of Norway was proud to be part of this, not only as the designer of the official championship sweater, but also through a meaningful collaboration with local voice and outdoor enthusiast Pernille Døsvik.
A native of Trondheim, Pernille brought a personal touch to the design process. With her active lifestyle and strong ties to the ski community, she’s the partner of cross-country skiing star Johannes Høsflot Klæbo, she was a natural fit to represent a sweater meant to unite people across backgrounds. Pernille worked closely with Dale’s design team on elements like fit, color and pattern, ensuring the final design reflected both modern function and timeless Norwegian tradition.
The campaign surrounding the 2025 Championships embraced the phrase “Vi er alle samme ulla”, meaning “we are all the same wool”. It’s a playful but powerful reminder that we share more similarities than differences, a message Pernille helped amplify through storytelling and visuals on her own platforms.
Top selling design
The sweater itself became an instant hit. Within weeks of its launch, it became one of Dale of Norway’s top-selling designs, celebrated not just for its message, but also for its comfortable fit, refined details and modern colorway. The pattern drew subtle inspiration from Trondheim’s historic architecture and the championship’s inclusive spirit, making it both a collector’s item and a wearable statement.
The collaboration with Pernille didn’t stop at design. Through an ongoing Instagram partnership, Dale of Norway and Pernille have continued to share stories from everyday life in Norway, skiing, wool, mountains, and moments that feel both simple and extraordinary. We recommend giving her a follow for continued inspiration from the heart of Norwegian winter.
Follow Pernille on Instagram for more inspiration: @pernilledosvik
